Data Protection

1. An overview of data protection


The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by using certain tools. Detailed information can be found in the following privacy policy.
You can object to this analysis. We will inform you below about how to exercise your options in this regard.


2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.
If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.
Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

German Seed Alliance GmbH
Aachener Str. 1053-1055
50858 Köln
Tel.: 49 (0) 221 162506-0

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link:

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.


3. Datenerfassung auf unserer Website

Use of cookies

When you are visiting our website, it may happen that we will store information in form of cookies on your computer. These are small text files saved on your computer. The majority of our cookies will be deleted at the end of a browser session (so-called session cookies). Other cookies will remain on your computer and allow us to recognize your computer at your next visit (so-called permanent cookies). The use of such cookies helps us e.g. to customize our website to better suit your interests. If you do not wish your computer to be recognized by us, you can edit or revoke this at any time under cookie settings or you might wish to choose browser settings that ensure that all cookies will be deleted when leaving the browser, that cookies will be blocked or that you are warned before a cookie will be saved. Disabling cookies may limit the functionality of this website.
Cookies which are necessary to allow electronic communications are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
  • • Browser type and browser version
    • Operating system used
    • Referrer URL
    • Host name of the accessing computer
    • Time of the server request
    • IP address
These data will not be combined with data from other sources.
The basis for the data processing and storage is Art. 6 (1) (f) DSGVO.

Contact form

Should you send us questions via the contact form or via email, we will collect the data entered on the form or in email, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form or in the email until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Links to other websites

The present data protection statement is not valid for websites of other operators with which our website is linked. We have taken care to ensure that any referral to the websites of other companies will be clearly noticeable.


4. Analyse Tools

Data protection statement for the use of Google Analytics

This website uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer and which allow your use of the website to be analyzed. The information on your use of this website generated by this cookie is usually transferred to and stored on a Google server in the USA. If IP anonymisation is activated on this website, however, Google will first shorten your IP address within the member states of the European Union or other States party to the Agreement on the European Economic Area. Only in exceptional cases would the full IP address be transmitted to a server of Google in the USA and shortened only there. Google uses this information on behalf of the operator of this website to evaluate your use of this website, to compile reports on website activities for website owners, and to provide other services related to website and internet use to the operator of this website. Google Analytics will not link the IP address transmitted by your browser to any other data at Google.

The storage of Google-Analytics-cookies is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent these cookies from being installed by configuring your browser accordingly; please be advised, however, that you may not be able to access all functions of this website if you do so. As an additional means to prevent that data is generated by the cookie about your use of this website (including your IP address) and that it is transmitted to and processed by Google you might wish to download and install the browser plugin available at the following link:

You can prevent the collection of your data by Google Analytics by clicking on the following link:

This will cause an opt-out cookie to be set that will in the future prevent any data collection whenever you visit our website in the future.
For more details on the conditions of use and on data protection issues, please refer to or respectively. We would like to point out that the Google Analytics tool has been enhanced by the “anonymizeIp” code to ensure anonymized collection of IP addresses (so-called IP masking).

We are using Yandex.Metrica, a web analysis and click-tracking service of Yandex company, seated in 119021 Moscow, L. Tolstoj Street 16. The information generated by this service concerning your usage of the website (including your IP address) will be transferred to and stored on a Yandex server in the Russian Federation. For this purpose, cookies will be used on your computer. Cookies are text files stored on your computer helping to analyse your usage of our website. Yandex will use this information to analyse your use of our websites, to draft reports on website activities for the website operators and for other services in connection with the website and internet usage. Yandex may also forward this data to third parties to the extent that it is under a legal obligation to do so or in cases where third parties will process the data on behalf of Yandex. You can object to this form of data collection at any time, taking effect for any future use.
One means of doing so is that you yourself change your browser settings in such a way that the storage of cookies originating from the website is prevented. If you witsh that data already collected on you shall be deleted, please send an E-mail to:


5. Plugins und Tools


This website contains social plugins (“plugins”) of the social network, operated by YouTube LLC 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our webpages that contains such a plugin, your browser will set up a direct connection with the YouTube servers. By linking the plugin, YouTube receives the information that you have visited the corresponding webpage of our website.
If you are logged in to YouTube, YouTube can allocate your visit to your account. You can prevent this by logging out of your YouTube account.
You can find additional information on this in the data privacy statement at: